Here is one more video in advance of tomorrow morning's Breakfast 4. This one is with panelist Gérard Métrailler, Sr. Director, Product Management, Graphics with Corel. If you are working to launch an online community initiative at your organization, I think you will find this 12 minute video to be quite interesting.

It's not easy to get approval for, successfully launch and cultivate an online community but it appears that Corel has done just that - growing CorelDraw.com to a population of some 17,000 active enthusiasts in a year and a half! In considering the case of CorelDraw.com, Gérard talks about:

• Who owns community at Corel

• Promotion and launch activities

• Aligning the community to corporate 'listening' objectives

• Corel as a customer-centric business

• Online community complementing real world customer events

• Community metrics

One point that I learned is that CorelDraw.com is up for a Groundswell Award and one with The Society for New Communications Research - best of luck!